Rebranding The Image of Kriolas In Popular Representation

Social Media Campaign

Cabo Verdean Women: Telling Our Own Stories, In Our Own Voices

The Objective and Goals

What legacy will we leave behind for future generations? What story will be told about us? It's important for us to define ourselves for ourselves. When we don't define who we are, we run the risk of the popular narrative about us to be one single story, often representative of partial truth. This campaign has the objective of rebranding the image of the Cabo Verdean woman, the Kriola, to allow us to tell our own individual stories in our own individual voices. 


When posting positive stories about Cabo Verdean women or Kriolas on Facebook, Instagram, Twitter or other social media sites, use the following hashtags and encourage your family and friends (men and women) to do the same.